Objective: For the curious who want to know what goes behind creating one of our best supplements at Chamberofgods - the Hyper Absorbent Magnesium Complex.
How it all started (CEO + COO brainstorming session)
September. Me (Shivin Sharma - CEO) and my brother Anant Sharma (COO) were discussing what supplement the industry is completely sleeping on. Bet you have no idea the crazy ideas we come up with during these sessions (haha).
We noticed tons of brands jumping on magnesium. First thought: "Is this just FOMO selling or actually necessary?" Turns out... magnesium is actually amazing and most people have no clue.
The hard truth about supplements (yes, even from us)
Everyone thinks Glutamine, BCAAs, fancy preworkouts = success. Wrong. Sometimes it's the basics you lack. Perfect diet with every nutrient covered = ideal health. Crazy coming from supplement company founders? Nah, here's why:
Why perfect diet is getting impossible:
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Adulteration - More crap in your eggs/veggies than lab-grade supplement compounds
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Time - Too busy building life to spend 3hrs cooking "perfect meals" daily
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Diet preference - We all know veg/keto/low-carb creates micro gaps
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Availability - Farm fresh, grass-fed, unadulterated = privilege, not reality
Magnesium: The silent MVP nobody talks about
2 critical stats before we dive in:
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~50% of population magnesium deficient (not me, perks of daily use!)
Why magnesium > your hyped supps:
1. Cellular energy - Feel constantly drained? Magnesium activates glucose enzymes + mitochondrial performance
2. Nervous system - Nerve signal control, calms brain chemicals, supports natural melatonin production (yes, your body makes it with enough mag)
3. Muscle function - ATHLETES: contraction/relaxation, prevents cramps, calcium antagonist
4. Hormones - Testosterone support, thyroid conversion, parathyroid regulation
300+ enzymatic reactions. More important than creatine + preworkout combined. Mind blown yet?
The breakthrough: Magnesium COMPLEX (not just bisglycinate)
Initial plan: Magnesium Bisglycinate (high absorption form). Solid. But...
CEO excitement moment: "PERFECT. Let's launch!"
COO reality check: "Wait. Brain penetration?"
Discovered: Magnesium L-Threonate = ONLY form that actually reaches brain effectively. Boom. Now it's "Magnesium Complex."
Typical CEO move: "Cracked it. Launch now."
COO: "Talk to formulation head first."
Enter Vikas Sharma (Formulation Head - short guy, BIG principles)
Vikas = research machine. Loves killing our ideas with facts (painful but usually right). Knew he'd tear this apart.
Smart move: We found flaws FIRST (Anant specifically - kid's 20 but knows more than me).
Anant's 2 additions:
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Vitamin B6 - Moves magnesium INTO cells, GABA synthesis (calming x2), nerve salts
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Vitamin D3 - Magnesium activates D3 → calcium balance → muscles actually USE magnesium
Thought we were bulletproof. Walked into Vikas meeting ready to smirk.
Vikas drops the B12 bomb
"Good call on B6/D3. What about Vitamin B12?"
Me: "We have everything. Why complicate?"
Vikas: Myelin sheath repair (nerve coating), red blood cells (oxygen delivery), kills neurological fake-outs mimicking magnesium deficiency.
Impressed AF but played it cool. Then he added Taurine + Betaine too. Ask him why: vikassharma@chamberofgods.com (hope he gets flooded lol).
The flavor war (Vikas' personal hell)
pH was crazy basic (opposite of normal acidic formulas). Team never dealt with this. Taste trials every other day for ~1 month.
Felt bad for Vikas by week 3. Worth it though.
Winner: Arctic Mint - Perfect clean hit that matches the complex.
Why powder? (Not your lazy capsule life)
Clear Chamberofgods rule: No high absorption = no launch.
Research showed powder > tablets for absorption + stomach tolerance. Plus actual doses without 8-pill handfuls.
Final product born
Chamberofgods Hyper Absorbent Magnesium Complex = Magnesium Bisglycinate + L-Threonate + B6 + D3 + B12 + Taurine + Betaine in Arctic Mint powder.
Where to get it:
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Website: https://www.chamberofgods.com/products/magnesium-complex
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Flipkart: click here
That's the real story. No marketing fluff. Just how we overbuilt magnesium when everyone else copies labels.
